Excellence Group has announced a major expansion. It includes its Excellence Oyster Bay resort. This property is located in Trelawny, Jamaica. The total investment is US$25 million. This move shows strong confidence in Jamaica’s tourism future.
Major Expansion Underway
The resort sits on over 200 acres of beachfront land. The current expansion will add 50 new rooms. Additionally, five luxury villas are part of the plan. These new accommodations should be complete by the end of 2026. This signifies a significant step for the brand in Jamaica.
Commitment to Jamaica’s Travel Sector
CEO Antonio Montaner leads Excellence Group. He stated the investment reflects their commitment. They believe in Jamaica’s tourism recovery. Hurricane Melissa caused damage recently. However, the group is pressing ahead with plans. Montaner sees Jamaica as a key travel destination.
New Brand to Debut by 2030
Excellence Group has future plans for the island. They intend to introduce a new brand by 2030. This upcoming brand is called Finest. It will be a family-oriented resort. This contrasts with Excellence Oyster Bay, which remains an adults-only property.
Resilience After Hurricane Melissa
Excellence Oyster Bay faced significant challenges. Hurricane Melissa caused approximately US$15 million in damages. The resort remarkably reopened within six weeks. It has since maintained high occupancy rates. Current occupancy exceeds 60 percent. Furthermore, 40-42 percent of guests are repeat visitors.
Boosting Trelawny and Jamaica’s Tourism News
Minister of Tourism Edmund Bartlett welcomed the announcement. He called it a positive signal to global investors. It demonstrates Jamaica’s resilience. The expansion deepens the group’s presence in the country. Trelawny is emerging as a key tourism hub. Jamaica aims for strong growth in its tourism sector.
Investing in the Local Workforce
The group also focuses on its employees. They are investing in staff accommodation. Around 60 new rooms for workers will be ready by year-end. This is part of an estimated US$8 million investment in staff facilities. Excellence Group aims to develop Jamaican talent. They aspire to train Jamaican nationals for leadership roles. Employees are considered vital to their operational success.
A Positive Outlook for Jamaican Tourism
This expansion represents a strategic move. It strengthens Jamaica’s overall tourism product. The news highlights a sector in recovery and growth. It promises new jobs and economic benefits for the region. Jamaica continues its path of tourism development. This news offers encouragement for the island’s travel industry.