In a significant business development for Jamaica, Wisynco Group Limited has announced a pair of strategic investments that will see it acquire a 30% equity stake in Ringtail Holdings Limited, the parent company of Select Brands Limited (SBL), and purchase the business and production assets of Ringtail Bottlers Ltd. The deal, confirmed on August 25, 2025, also includes exclusive co-packing rights for the iconic Stone’s Ginger Wine, alongside other products distributed by Select Brands.
Strategic Move to Bolster Beverage Portfolio
Wisynco Group, a dominant force in Jamaica’s manufacturing and distribution sector, is bolstering its beverage and spirits portfolio through this strategic acquisition. The investment marks a substantial step in Wisynco’s ongoing growth and expansion strategy, which has historically involved acquiring new distribution agreements and forging strategic partnerships. By acquiring the business and production assets of Ringtail Bottlers, Wisynco gains a direct stake in the manufacturing and distribution capabilities that have supported brands like Stone’s Ginger Wine in the Caribbean market. The company will now oversee production for Jamaica, the Caribbean, and the United States, aiming to leverage the brand’s heritage and market appeal.
Unlocking Synergies and Market Expansion
The alliance is poised to unlock significant strategic and commercial synergies across distribution, product innovation, manufacturing, marketing, and promotion. Select Brands Limited, established in 2011, is renowned as Jamaica’s premier distributor of wines, spirits, beers, and non-alcoholic beverages, managing a comprehensive portfolio of over 400 brands. Wisynco’s extensive distribution network and manufacturing prowess are expected to complement Select Brands’ established market presence and expertise in premium brand building. This collaboration is anticipated to create new growth opportunities for both entities, not only within Jamaica but also in international markets.
Key Players in Jamaica’s Beverage Industry
Wisynco Group, led by CEO Andrew Mahfood and Chairman William Mahfood, has been a cornerstone of the Jamaican economy for decades, known for its commitment to quality and innovation across its vast range of products, including WATA, BIGGA, and its exclusive distribution of Coca-Cola products. Select Brands Limited, co-founded by industry veterans David McConnell and Andrew Desnoes, has rapidly ascended to become a leader in beverage distribution, demonstrating strong growth and ambition. The acquisition of the Stone’s Ginger Wine brand rights by Ringtail International Inc., a joint venture involving Select Brands, further underscores the market’s dynamism.
Independent Operations with Shared Vision
Crucially, Select Brands Limited will continue to operate independently, maintaining its distinct market approach and brand strategy. However, Wisynco’s strategic investment will include board representation within both Ringtail Holdings Limited and Select Brands Limited, facilitating closer collaboration and alignment on future business endeavors. This move signifies Wisynco’s confidence in the independent operational strength of Select Brands while integrating key assets and distribution capabilities into its broader strategic vision.
Impact on the Jamaican Business Landscape
This news is a testament to the vibrant and evolving business climate in Jamaica. By integrating key assets and forming strategic alliances, Wisynco Group is reinforcing its leadership position and expanding its reach within the highly competitive beverage sector. The partnership is expected to drive innovation, enhance consumer choice, and contribute to economic growth by strengthening local manufacturing and distribution capabilities. As Wisynco continues its aggressive expansion and portfolio diversification, this latest business news highlights its commitment to seizing market opportunities and driving forward the Jamaican economy.