Prime Minister Andrew Holness-led Jamaica Labour Party (JLP) has intensified its campaign for the upcoming September 3, 2025, general election with the launch of key digital resources and an ambitious manifesto. The party unveiled a comprehensive “Ministry Highlights” e-book and a significantly revamped website, aiming to showcase its track record and enhance public accountability as it seeks a third consecutive term in office.
A Digital Offensive for Transparency and Progress
The JLP’s newly relaunched website, jamaicalabourparty.com, is central to its strategy, featuring interactive elements designed to provide citizens with detailed insights into the party’s governance. A standout feature is an interactive parish map, allowing users to explore infrastructure projects and achievements across all 14 parishes. This includes updates on police stations, health centres, fire stations, water projects, roadworks, markets, and school infrastructure. The platform is positioned as a tool for Jamaicans, both at home and abroad, to hold leaders accountable and track community progress. The “Ministry Highlights” e-book complements this digital push, offering a detailed account of the party’s accomplishments since taking office in 2016, framed as proof of delivery and a foundation for future promises.
“I Choose Jamaica: The Next Chapter” Manifesto Launch
The party’s electoral blueprint, titled “I Choose Jamaica: The Next Chapter,” is set to be unveiled on Sunday, August 24. This significant event will take place during a mass rally at Sam Sharpe Square in Montego Bay, St. James. Notably, this marks the first time the JLP will launch its election manifesto outside of the capital, Kingston, underscoring a strategic effort to engage a broader base of supporters and bring policies directly to the people. The rally is anticipated to be a major demonstration of party strength, with Prime Minister Holness encouraging widespread attendance from supporters eager to hear the party’s vision.
Highlighting a Record of Achievements
The JLP’s campaign narrative heavily emphasizes its achievements over the past nine-plus years. Key areas highlighted include a reduction in crime rates, sustained economic growth, job creation, and significant investments in infrastructure, healthcare, and education. The party points to statistics such as a reduced unemployment rate, increased minimum wage, and improvements in public services as evidence of its effective governance. This focus on a tangible record is intended to persuade the electorate that the JLP is the party best equipped to lead Jamaica forward, building on its established performance. The party has distributed widely its “Record of Achievements” booklet, available in both print and digital formats, showcasing over 250 accomplishments.
Setting the Stage for the General Election
Prime Minister Holness officially announced the election date on August 10, 2025, confirming that Jamaicans will head to the polls on Wednesday, September 3, 2025. Nomination Day is scheduled for August 18, 2025, a crucial step that formally kicks off the electoral contest across all 63 constituencies. With Parliament set to be dissolved on August 15, the nation is firmly in campaign mode, and the JLP’s proactive digital strategy signals its intent to leverage technology and a strong performance narrative to secure a decisive victory and its third term in government. The launch of these campaign tools and the upcoming manifesto reveal are critical news points as the political landscape intensifies.
In this election cycle, the JLP’s strategy clearly centers on demonstrating its governance record through accessible digital platforms and a detailed manifesto. The “Choose Jamaica” slogan encapsulates their message, aiming to connect with voters by showcasing concrete improvements and future plans, thereby setting a clear headline for their campaign’s direction in Jamaica.