Etana Named First Official Reggae Ambassador for Reggae Month 2026
Recording artist Etana has been honored. She is the first official Reggae Ambassador for Reggae Month 2026. This significant appointment recognizes her dedication. Etana has shown commitment to reggae music. She also champions its message and Jamaican culture. The announcement came during the official launch of Reggae Month activities. This occurred on January 21, 2026. The Ministry of Culture, Gender, Entertainment and Sport hosted the event. J. Wray and Nephew Limited sponsored it.
A Landmark Appointment
Etana is a celebrated reggae artist. She is now the first person to hold this official ambassador title. This initiative is a new feature for Reggae Month. It aims to highlight reggae’s global influence. It does so through artists actively shaping the genre. Culture Minister Olivia Grange announced Etana’s selection. Grange stated Etana’s appointment reflects a focus on reggae’s cultural impact. It also highlights its role in shaping future generations. Etana expressed deep gratitude for this honor. She feels it is a privilege to represent Jamaica and reggae at such a high level.
Reggae Month: A Celebration of Resilience
Reggae Month is celebrated annually in Jamaica every February. This year marks the 17th anniversary of declaring February as Reggae Month. The 2026 theme is “Rhythms of Resilience”. This theme underscores music’s role in national healing. It follows the devastation caused by Hurricane Melissa. February 6th also marks Bob Marley’s 81st birthday. Marley is reggae’s most iconic figure. He helped bring reggae music to a global audience. Reggae is more than just music. It is a cultural movement. It shapes discussions on identity, justice, and belonging. Reggae carries messages of hope, struggle, love, and unity. Its music has been a force for social and political change worldwide. UNESCO recognized reggae as intangible cultural heritage. This highlights its global significance.
Etana’s Vision and Role
As ambassador, Etana’s responsibilities are clear. She will showcase reggae music. This includes cultural events and educational initiatives. International collaborations are also part of her role. The goal is to ensure reggae’s richness is celebrated globally. Etana expressed her excitement for Reggae Month 2026. She wants to celebrate reggae, dancehall music, and Jamaican culture. For Jamaicans recovering from Hurricane Melissa, she offers encouragement. She stated, “Reggae Music is our culture, our music.” It will inspire them to overcome odds. It will help rebuild stronger. Etana wants people to remember her contribution to reggae music and culture. She aims to uplift, inspire, and encourage listeners. She wants her work to make life feel lighter.
Broader Context and Future
The launch event for Reggae Month 2026 saw significant engagement. Over 60 events were registered. These events span concerts, tributes, and forums. There will be Dancehall Week from February 22 to March 1. A Young Reggae Ambassadors showcase is also planned. Minister Grange emphasized promoting the next generation of reggae artists. This is crucial as pioneers pass on. Industry collaboration is also a key focus this year. Etana’s appointment is significant news for Jamaica. It highlights the enduring power of reggae music. It also celebrates Jamaica’s rich cultural heritage. Etana will serve as a key voice for the genre’s future. Her role emphasizes authenticity and purpose. This continues reggae’s legacy of global impact.
The appointment signifies a new chapter. It reinforces reggae’s status. It is a global sound with Jamaican soul. Etana leads this celebration. She embodies the spirit of reggae music. Her vision guides its continued promotion.