Discovery Bauxite is set to play a key role in safeguarding Jamaica’s precious coastline by participating in the annual International Coastal Clean-up Day on Saturday, September 20, 2025. The company’s employees will volunteer their time to help remove debris and waste from the shores of Old Folly and Boardwalk beaches in Discovery Bay, St. Ann. This initiative underscores a long-standing commitment by Discovery Bauxite to environmental stewardship in the region, a dedication that has been evident through their involvement in similar clean-up efforts since 2012.
A Global Movement for Cleaner Shores
International Coastal Clean-up Day is a worldwide event coordinated by Ocean Conservancy, aimed at tackling the global crisis of marine pollution. In Jamaica, the event is championed by the Jamaica Environment Trust (JET), which coordinates efforts across all 14 parishes. This year marks the 40th anniversary of the global movement, highlighting its enduring importance in collecting data to inform scientific research and policy changes, particularly concerning single-use plastics. The theme for this year, “Sea the Change,” encourages collective action to protect marine ecosystems.
Collaborative Action for a Healthier Coastline
The clean-up in Discovery Bay exemplifies a powerful community-led approach. In addition to Discovery Bauxite staff, the initiative will see participation from a diverse group of stakeholders. These include dedicated members of the University of the West Indies Marine Laboratory, who contribute vital scientific expertise to conservation efforts; the St. Ann Justices of the Peace Association; the Farm Town district branch of the Jamaica Agricultural Society; local school representatives; and the Discovery Bauxite Community Council. This broad collaboration ensures that the effort is not only about cleaning beaches but also about fostering a shared sense of responsibility for Jamaica’s natural resources.
Addressing Environmental Challenges in Discovery Bay
Discovery Bay, while renowned for its marine research facilities, also faces environmental pressures. The area has been subject to discussions regarding pollution, including concerns about bauxite dust from mining operations. The University of the West Indies Marine Laboratory has conducted extensive research in the bay, documenting the status of coral reefs and advocating for better management of coastal ecosystems. Initiatives like the International Coastal Clean-up Day are crucial in addressing these localized issues and contributing to the broader health of Jamaica’s marine environment, which is vital for fisheries, tourism, and coastal protection.
The Broader Impact for Jamaica
Plastic pollution is a significant environmental issue for Jamaica, impacting its coastlines, marine life, and vital mangrove ecosystems. International Coastal Clean-up Day provides a tangible opportunity for thousands of volunteers across the island to make a direct impact, collecting data that aids in developing solutions locally and globally. The data gathered by volunteers on the types and quantities of waste collected is vital for informing policy and improving waste management practices across Jamaica and beyond. Such efforts align with national goals for environmental protection and sustainable development, as highlighted by agencies like the National Environment and Planning Agency (NEPA).
A Call to Action and Community Spirit
Discovery Bauxite’s participation is more than just an event; it’s a testament to their commitment to being a responsible corporate citizen in Jamaica. By actively engaging employees and encouraging broader community involvement, the company helps to foster a culture of environmental awareness and action. Organizers have extended an open invitation for additional community volunteers to join the effort on September 20th, reinforcing the idea that the protection of Jamaica’s natural beauty is a collective endeavor. The success of this clean-up, and others like it across the island, depends on the sustained participation of individuals and organizations dedicated to preserving the vibrant coastal heritage of Jamaica.