KINGSTON, Jamaica – The Amber Group has officially taken over operations of the former Sportsmax Studio from Digicel, heralding the launch of REVO TV, a groundbreaking 24/7 AI-powered digital television channel. Set to officially commence broadcasting on Wednesday, September 3, 2025, REVO TV promises continuous, world-class coverage of news, business, sports, and entertainment, aiming to redefine media consumption across the Caribbean.
Amber Group’s Strategic Media Reimagination
The acquisition marks a significant move by the Amber Group, a Jamaican-based technology conglomerate known for its diverse business interests and commitment to societal improvement. Founder and CEO Dushyant Savadia described REVO TV as a “complete reinvention of how people experience news, business, sport, and entertainment.” He elaborated that by merging “world-class journalism with breakthrough AI,” the venture moves beyond passive broadcasting into “a new era of intelligent, interactive media.” This initiative is poised to offer Jamaicans unprecedented ways to engage with content, fostering a dynamic two-way relationship with the news.
Digicel’s exit from consumer media, including the sale of Sportsmax Studio, is part of a broader strategic pivot towards high-growth business-to-business (B2B) segments like cybersecurity and cloud solutions, driven by ongoing financial pressures. The company has been winding down its media operations, including the closure of Loop News.
Nationwide Partnership and AI-Powered Engagement
REVO TV’s launch is bolstered by a strategic content-sharing partnership with Nationwide 90FM, a move that brings depth and credibility to its programming. Leading the charge for REVO TV’s inaugural broadcast will be Emmy Award-winning broadcaster Cliff Hughes, who also serves as CEO of Nationwide News Network. Hughes hailed the partnership as a “perfect marriage” and a “turning point for regional media,” suggesting that the combination of Amber’s technology and Nationwide’s decades of award-winning journalism will “show the path to resurgence, profitability, and greater shareholder value in broadcast media.”
Accompanying the broadcast channel is revonews.ai, an innovative online platform. This digital hub is designed to offer audiences an interactive experience, allowing them to “talk directly to their news through an AI-powered assistant” — reportedly in Cliff Hughes’ own voice. Users will be able to explore vast archives in seconds, curate content based on their interests, and engage in real-time discussions with other viewers, transforming news consumption into a shared, interactive experience.
Addressing Caribbean Media Challenges
The launch of REVO TV comes at a critical juncture for media in the Caribbean. As noted by the Media Institute of the Caribbean (MIC), regional newsrooms are strained by shrinking advertising revenues, with a significant portion diverted to global tech platforms. The advent of AI presents both opportunities and challenges, risking the erosion of financial sustainability for smaller journalistic enterprises while also offering potential for greater information access. REVO TV’s AI-driven model aims to harness these technologies to create new revenue streams and enhance audience engagement, potentially offering a blueprint for the future of media in the region.
A New Era for Broadcast in Jamaica
REVO TV’s debut will coincide with live coverage of Jamaica’s 19th General Election on September 3, 2025, marking its first major broadcast event. This choice underscores the channel’s commitment to timely and relevant news coverage, particularly for the Jamaican market. The venture represents a significant investment in Jamaica’s creative economy and broadcast media sector, with Amber Group aiming to foster a collaborative digital broadcast ecosystem across the Caribbean. By leveraging cutting-edge AI and technology, REVO TV is positioning itself not just as a broadcaster, but as a comprehensive, interactive media hub for the future.