A significant new Jamaican Music Partnership has emerged in the global music industry. Cordel “Skatta” Burrell, a prominent Jamaican music producer, has joined forces with Reservoir Media, Inc., a leading independent music company. Abood Music, a well-established publisher, is also a key partner in this groundbreaking venture. This alliance officially launched on November 25, 2025. It represents a major step for Jamaican Music Partnership and the expansion of Jamaican music on the world stage.
A New Era for Jamaican Talent and the Jamaican Music Partnership
This collaboration aims to elevate Jamaican music globally. Its core mission involves acquiring music catalogs. It will also focus on signing and developing new artists and songwriters from Jamaica. This initiative seeks to advance the new generation of Jamaica’s music scene. Reservoir Media brings its international infrastructure and creative leadership. Abood Music contributes its veteran catalog strength and deep industry relationships. Skatta Burrell expressed immense optimism about the deal. He believes this Jamaican Music Partnership will open new avenues for Jamaican music. This news signifies a pivotal moment for reggae and dancehall genres, marking a significant Jamaican Music Partnership milestone.
Skatta Burrell’s Vision and the Jamaican Music Partnership
Skatta Burrell is a highly influential figure in Jamaica. He is known for his work as an artist, songwriter, and producer. He is the creative force behind the iconic 2003 dancehall track “Coolie Dance Rhythm.” This rhythm achieved global popularity. It was sampled by numerous international artists. These include Pitbull, Lil Jon, Whitney Houston, and Nina Sky. In recent years, “Coolie Dance Rhythm” has seen a remarkable resurgence. It was notably sampled in Kehlani’s Grammy-nominated hit “After Hours.” This resurgence has led to 15 new singles and over 1.3 billion views worldwide. The rhythm remains a synchronization staple. It has over 45 major film and television licenses. This includes placements in films like “Zero Dark Thirty.” It also appeared in TV shows such as “And Just Like That.” Global advertising campaigns have also featured it. Skatta sees this Jamaican Music Partnership as a way to replicate this success for others. He aims to give new talent the resources they deserve. This venture directly targets the “gatekeeping” that hinders fresh talent. He believes dancehall and reggae have undeniable global influence. Now, they have the resources to expand that reach through this vital Jamaican Music Partnership.
Reservoir Media’s Global Strategy and the Jamaican Music Partnership
Reservoir Media is a publicly traded company. It focuses on acquiring and developing music catalogs. The company has made numerous acquisitions. These include the Miles Davis catalog and Fool’s Gold Records. They also acquired Tommy Boy Music and Chrysalis Records. This new joint venture, a key part of the Jamaican Music Partnership, aligns with Reservoir’s strategic expansion. It strengthens their leadership in Caribbean music. Reservoir President and COO Rell Lafargue shared his enthusiasm. He stated the venture will help make them worldwide market leaders. They aim to amplify Jamaican artistry globally. They will support both established and developing creators. This collaboration is expected to significantly elevate Jamaican music, showcasing the power of the Jamaican Music Partnership.
Abood Music’s Legacy and the Jamaican Music Partnership
Abood Music was founded in 2001. Othman Mukhlis established the company. It focuses on Jamaican and international music. Abood Music has a significant catalog. It spans decades of success. The company boasts over 220 million albums sold. It represents more than 120 Jamaican clients. Abood Music has a long history of global hits and has been instrumental in the Jamaican music expansion. It plays a pivotal role in exporting Jamaican music. Skatta Burrell himself was previously published by Abood Music. This history provides a strong foundation for the new Jamaican Music Partnership.
Future Outlook and Impact of the Jamaican Music Partnership
This partnership promises to reshape the future of dancehall and reggae. It aims to push Jamaican music to new heights. The goal is to provide emerging artists and producers access to major market resources through the Jamaican Music Partnership. This initiative seeks to break down barriers for new talent. The collaboration is a testament to the enduring global appeal of Jamaican music and represents a significant music catalog acquisition. It ensures that new sounds and artists from the island will find wider audiences. Furthermore, the joint venture’s first transaction will be a substantial donation. This donation will support relief efforts following Hurricane Melissa’s devastation in Jamaica. This news highlights a crucial development in the music business. It emphasizes the growing international recognition and commercial potential of Jamaican music, driven by this transformative Jamaican Music Partnership, advancing the dancehall music growth and continuing the global reggae music legacy.